TestaTek — AI Retail Media Network

TestaTek — AI Retail Media Network
Brands lose money on generic ads. Retailers miss revenue every day. TestaTek transforms each point of sale into an AI-powered media network: measurable, targeted, profitable.
Our solution:
TestaTek AI RETAIL MEDIA: Boost Your Sales in Point of Sale, a complete turnkey network combining smart hardware, cloud software, and data analytics :
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Smart Hardware
Digital displays designed specifically for retail environments with high visibility 
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Cloud Software
Centralized management system for content deployment and remote updates
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Data Analytics
AI-powered insights on audience demographics and engagement metrics 
100% GDPR compliant
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Presentation 
TestaTek AI Retail Media Network
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Apresentação
Rede de Media de Retalho TestaTek-AI
Billing based on vCPM for a Controlled Budget and Audience Measurement Certified by AI for an Indisputable ROI.
What is vCPM billing?
Forget traditional CPM and its vague estimations. With vCPM (Verified Cost Per Mille), TestaTek is revolutionising your advertising: you pay for real attention, not for a simple impression.
Our effective gaze algorithm tracks and eliminates "ghost views". If the visitor does not look at your advert, the impression is not counted. Zero wastage. 100% of your budget is exclusively invested in verified human attention.
Data Analytics : Demographics and Appearance 
A comprehensive framework for understanding visitor attributes from sociodemographic profiling and visual characteristics to engagement metrics and customer journey analysis 100% GDPR compliant
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Socio-Demographic Profiling 
Gender / Age 
Fundamental socio-demographic attributes are essential for audience analysis, enabling immediate segmentation and an understanding of presence.
 
Visual Characteristics 
Beyond basic demographic data, visual attributes offer a richer profile of each individual. These characteristics allow for more nuanced identification and reidentification across contact points 
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Facial expressions and engagement 
Understanding emotional states provides powerful insights into customer satisfaction, content effectiveness and sentiment in real-time. The system captures two complementary expression metrics : mood detection / Smile detection
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Downtime analysis 
CDowntime metrics form the backbone of customer journey analysis, revealing how visitors interact with spaces, displays and points of contact over time.
Four distinct measurements provide a comprehensive picture : Attention time, Contact time, Number of contacts, Total visit time 
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Demographics & Appearance
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Demografia e Aparência
Our Advertising Solutions:
Focus Pack
Launch Your Campaign
Ideal for an initial foray or precise local targeting.
1 to 9 screens for a concentrated impact
Access to the intuitive real-time dashboard to monitor your campaign performance
A detailed monthly report including the count of actual impressions
Effectively target your audience where they are.
Profiler Pack
Boost Your Visibility
Significantly increase your reach and impact.
From 10 screens for extended coverage
Exclusive 10% discount on all your vCPMs
Access to the intuitive real-time dashboard to monitor your campaign performance
A detailed monthly report including the count of actual impressions
Reach a wider audience and strengthen your brand presence with an immediate pricing advantage.
Analytics Pack
Conquer the Market
For unrivalled dominance and maximum recognition.
From 20 screens or more for an unmissable presence
Exceptional 15% discount on all your vCPMs
Access to the intuitive real-time dashboard to monitor your campaign performance
A detailed monthly report including the count of actual impressions
Establish your brand as a leader and maximise your return on investment through omnipresent visibility and substantial savings.
"Demographic Targeting" Option
Optimise your impact: our cutting-edge analyses refine content and targeting for maximum performance.
Demographic Report, Demographic Profile (Gender, Age)
Allows analysis of whether the message is reaching the right target audience.
100% GDPR compliant
"Emotional Analysis" Option
Our emotional reaction analyses reveal the resonance of your message, maximising your impact.
Analysis of Emotional Reactions: Smile yes/no, Facial expressions: neutral, happy, surprised, fear, angry
100% GDPR compliant
"Distinctive Attribute Analysis" Option
Dive into ultra-fine segmentation and propel your message to the heart of your ideal audience's expectations.
Analysis of distinctive audience attributes: 
Wearing glasses: sunglasses / clear, Facial hair: beard, three-day stubble, sideburns, moustache, goatee, clean-shaven. Hair type: normal, bald, receding hairline. Hair colour: black, blond, brown, grey
100% GDPR compliant
Strategic Consulting
Our Strategic Consulting is a premium, bespoke service for major advertisers. It transforms your objectives into tangible results, through in-depth expertise and personalised support. Optimise every facet of your advertising investment for a maximum ROI.
AI Expertise: In-depth analysis of all data by our experts.
Actionable Strategy: Your collected data translated into precise action plans, including A/B tests and targeting adjustments for optimal efficiency.
Continuous Optimisation: Implementation and automated tracking of two spots to identify and deploy the best performance.
Guaranteed ROI: Ensure the best performance and maximum return on investment.
Monthly Fee: contact us
Hardware:
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TST-55LCD4000KSK PT
Totem de Sinalização Digital de 55" de Alta Luminosidade 4 4000 nits | IA Integrada |
Visível sob Luz Solar Direta
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TST-55LCD4000KSK EN
Digital Display Totem 55" High Brightness 4 4000 nits | Integrated AI | Sunlight Readable
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TST-55LCD4000KSK FR
Totem d'Affichage Numérique 55" Haute Luminosité 4 4000 nits | IA Intégrée | Lisible en
Plein Soleil
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TST-55LCD-350 PT
Ecrã de Sinalização Digital de 55" | IA Integrada |
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TST-55LCD-350 EN
55" Digital Signage Display | Integrated AI |
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TST-55LCD-350 FR
Écran d'affichage Numérique 55" | IA Intégrée |
Head office :
Avenida Tenente Valadim N17 2F                                                              
Torres Vedras 2560-275, Portugal
Tel: +351 966 432 320
info@testatek.com